I ended up looking into CRO audits after realizing my site was getting decent traffic but revenue per user was way lower than I expected, which didn’t make sense at first because everything looked “fine” on the surface. People were visiting, clicking around, even adding items to cart, but something was clearly breaking in the process. I tried fixing things myself like adjusting layouts, simplifying pages, even changing offers, but results were inconsistent and kind of random. Sometimes things improved slightly, then dropped again without a clear reason. That’s when I started thinking maybe I’m missing something deeper, like user behavior patterns or friction points I can’t see just by guessing. I kept hearing about data-driven CRO audits but wasn’t sure if they actually provide real insights or just surface-level recommendations.
